Green Football
Client
Count Us In
Industry
Sport
Disciplines
Campaign Identity
Art Direction
Copywriting
Digital Design
Social Content
Collaborators
Type Five Studio
Wonder Lab
Football/Soccer
Everyone knows that Americans call it soccer and most of the rest of the world calls it football. While that debate may never die, it didn’t stop the American studio that is DAD from working on a campaign to promote climate action in conjunction with a huge array of football clubs in the UK. Green Football Weekend was conceived as a way to leverage the sport’s enormous popularity and fan base to raise awareness and encourage individuals to take action on climate change.
God Save the Green
Design for environmental causes often falls prey to familiar visual tropes. DAD worked to avoid those pitfalls by designing a campaign that felt conservation-minded in nature while making sense in a sport context. In other words, we used green as the main color but developed the rest of the campaign identity to feel more at home in a football stadium. Bold, dynamic typography allowed for clear and strong messaging, while the system was simple enough to be easily rolled out across an endless array of touchpoints.
Goooooaaaallllls
Bolstered by a huge rollout with dozens of partner organizations, over 80 top clubs, schools across the UK and a three-day takeover of broadcast partners Sky Sports and BT Sport, Green Football Weekend reached over 30 million fans. More importantly, thousands pledged to take climate action on a local level, scoring “green goals” for their teams, their communities and the whole dang planet.
Client
Count Us In
Industry
Sport
Disciplines
Campaign Identity
Art Direction
Copywriting
Digital Design
Social Content
Collaborators
Type Five Studio
Wonder Lab
Football/Soccer
Everyone knows that Americans call it soccer and most of the rest of the world calls it football. While that debate may never die, it didn’t stop the American studio that is DAD from working on a campaign to promote climate action in conjunction with a huge array of football clubs in the UK. Green Football Weekend was conceived as a way to leverage the sport’s enormous popularity and fan base to raise awareness and encourage individuals to take action on climate change.
God Save the Green
Design for environmental causes often falls prey to familiar visual tropes. DAD worked to avoid those pitfalls by designing a campaign that felt conservation-minded in nature while making sense in a sport context. In other words, we used green as the main color but developed the rest of the campaign identity to feel more at home in a football stadium. Bold, dynamic typography allowed for clear and strong messaging, while the system was simple enough to be easily rolled out across an endless array of touchpoints.
Goooooaaaallllls
Bolstered by a huge rollout with dozens of partner organizations, over 80 top clubs, schools across the UK and a three-day takeover of broadcast partners Sky Sports and BT Sport, Green Football Weekend reached over 30 million fans. More importantly, thousands pledged to take climate action on a local level, scoring “green goals” for their teams, their communities and the whole dang planet.
