Wild For All
Client
Netflix
Wildlife Conservation Society
Higher Ground Productions
Count Us In
Industry
Entertainment
Conservation
Disciplines
Art Direction
Copywriting
Digital Design
Animation
Social Content
Collaborators
Wonder Lab
Something More Near
Ex-President, Icon, Nature Lover
DAD had worked with Netlfix and Count Us In to help promote the film Don’t Look Up and individual actions to help fight climate change. When we heard there was another Netflix property that needed a similar treatment, we were in. When we heard that the Wildlife Conservation Society (WCS) was part of the campaign we were excited. When we heard it was for a series produced and hosted by President Barack Obama, we were speechless.
Time in Administration Terms
The series, Our Great National Parks was soon to premiere on Netflix. The show would be accompanied by a four-year campaign, in collaboration with WCS and Count Us In, to promote the protection of wild spaces around the globe. DAD had the opportunity to develop the campaign creative and provide a name for the whole shebang.
Wild Times
After a few rounds, the name Wild For All was chosen. DAD created a complete campaign identity, copy, site design and social content that would be launched with a massive PR push. President Obama talked about it with Al Roker on the Today Show, there was an enormous press response garnering millions upon millions of impressions and, most important of all, people all over the world got involved. Head over to wildforall.org to join in yourself.
Client
Netflix
Wildlife Conservation Society
Higher Ground Productions
Count Us In
Industry
Entertainment
Conservation
Disciplines
Art Direction
Copywriting
Digital Design
Animation
Social Content
Collaborators
Wonder Lab
Something More Near
Ex-President, Icon, Nature Lover
DAD had worked with Netlfix and Count Us In to help promote the film Don’t Look Up and individual actions to help fight climate change. When we heard there was another Netflix property that needed a similar treatment, we were in. When we heard that the Wildlife Conservation Society (WCS) was part of the campaign we were excited. When we heard it was for a series produced and hosted by President Barack Obama, we were speechless.
Time in Administration Terms
The series, Our Great National Parks was soon to premiere on Netflix. The show would be accompanied by a four-year campaign, in collaboration with WCS and Count Us In, to promote the protection of wild spaces around the globe. DAD had the opportunity to develop the campaign creative and provide a name for the whole shebang.
Wild Times
After a few rounds, the name Wild For All was chosen. DAD created a complete campaign identity, copy, site design and social content that would be launched with a massive PR push. President Obama talked about it with Al Roker on the Today Show, there was an enormous press response garnering millions upon millions of impressions and, most important of all, people all over the world got involved. Head over to wildforall.org to join in yourself.
