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Fremont Theater


B R A N D I N G









The Fremont Theater asked us to design their visual identity. We started by looking at the logo of every music venue in Portland. We saw lots of black and lots of textured fonts.

Then we looked at the logos at some of Portland’s most interesting restaurants and bars. We found well-designed marks, interesting use of color and lots of overall goodness. This was the space where the Fremont Theater needed to exist.









A hot dog based menu needs:

1. Really good wieners (we directed them to Otto’s in SE Portland);
2. Some illustrations to set the whole thing off. Our favorite was “The Dog Hand.”











We designed their menu, some environmental branding and an illustration library. Now go see a show!





Thanks to everyone at Fremont Theater!


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