Shapiro Didway
Client
Shapiro Didway
Industry
Landscape Architecture
Disciplines
Brand Identity
Art Direction
Copywriting
Digital Design
Collaborators
Type Five Studio
Harlo Interactive
The Portland Landscape
When it comes to branding projects, there are a few industries that every agency and studio wishes to work with: restaurants, hotels, Apple and architects to name a few. Hence, when DAD was contacted by one of Portland’s premiere landscape architecture (LA) firms, who happened to be in need a rebrand, the only question was “when do we start?”
Changes
Shapiro Didway had been an established name in LA for years. However, one of the founders had retired and a new principal was about to be named. Furthermore, the firm wanted to rethink how they presented themselves, their work and their ethos to potential clients. It was a ground up rebrand and pretty much everything was on the table.
DAD developed a deeply collaborative process with the brand leadership team at Shaprio Didway. Over the course of more than a year, there were design charrettes, internal and external testing, and many deep discussions around how best to realize the spirit of a truly unique firm.
People First
To DAD, what stood out about Sharipo Didway was their focus on the human element of the design process. This “human-centered approach” became the core of everything about the new brand. DAD designed a comprehensive identity system that would touch every aspect of the firm—from marketing to working documents to portfolio photos to environmental design. At the same time, a first-person brand voice was developed and applied to every iota of how Shapiro Didway talked about their work. A completely new website was designed and built, and a brand launch campaign sealed the deal. The brand feels new but was 100% true to the firm, its people and its work. Win-win-win.
Client
Shapiro Didway
Industry
Landscape Architecture
Disciplines
Brand Identity
Art Direction
Copywriting
Digital Design
Collaborators
Type Five Studio
Harlo Interactive
The Portland Landscape
When it comes to branding projects, there are a few industries that every agency and studio wishes to work with: restaurants, hotels, Apple and architects to name a few. Hence, when DAD was contacted by one of Portland’s premiere landscape architecture (LA) firms, who happened to be in need a rebrand, the only question was “when do we start?”
Changes
Shapiro Didway had been an established name in LA for years. However, one of the founders had retired and a new principal was about to be named. Furthermore, the firm wanted to rethink how they presented themselves, their work and their ethos to potential clients. It was a ground up rebrand and pretty much everything was on the table.
DAD developed a deeply collaborative process with the brand leadership team at Shaprio Didway. Over the course of more than a year, there were design charrettes, internal and external testing, and many deep discussions around how best to realize the spirit of a truly unique firm.
People First
To DAD, what stood out about Sharipo Didway was their focus on the human element of the design process. This “human-centered approach” became the core of everything about the new brand. DAD designed a comprehensive identity system that would touch every aspect of the firm—from marketing to working documents to portfolio photos to environmental design. At the same time, a first-person brand voice was developed and applied to every iota of how Shapiro Didway talked about their work. A completely new website was designed and built, and a brand launch campaign sealed the deal. The brand feels new but was 100% true to the firm, its people and its work. Win-win-win.
